Catalogue and search
Variants, attributes, filters and a search box forgiving of typing slips and accents. The better a product is described, the easier it is to find, both in the shop and in search engines.
Behind every order runs a chain of events: stock available, item reserved, payment captured, invoice raised, carrier label printed, tracking number issued. The shop front is the visible part and rarely the hard part. When one link snaps, a customer pays for something that no longer exists, or your accountant spends month end wondering why the dashboard total disagrees with the bank statement. Take a coffee roaster selling both online and over the counter: one shared stock figure is where the quality of the project is decided.
Roughly half the project has nothing to do with the website: it is the links to payment, to carriers, to stock and to accounting.
Variants, attributes, filters and a search box forgiving of typing slips and accents. The better a product is described, the easier it is to find, both in the shop and in search engines.
A short path to payment, buying without creating an account, pickup point chosen on a map inside the basket, and a dedicated field for business buyers who want the invoice in their company name.
Cards through Stripe, PayPlug or Lyra, Apple Pay and Google Pay wallets, SEPA transfer for larger orders, and paying in three instalments with Alma on high baskets. Strong authentication is handled properly, since otherwise payments fail silently.
Colissimo, Chronopost, Mondial Relay or DPD with labels printed automatically, a tracking email and a return label. Customers start a return from a form, and the warehouse sees an expected parcel arrive.
Orders and customers flow into Sage, Cegid, EBP, Pennylane or Odoo, available quantities flow back to the shop, and invoices come out in Factur-X for the electronic invoicing reform.
Terms of sale, right of withdrawal, display of the prior price during a discount, information about reviews and a consent banner. We install the mechanism; the legal drafting belongs to your solicitor.
The schedule follows the number of links and the quality of your product data, not the size of the catalogue. A thousand tidy product records transfer faster than a hundred patchy ones.
Range, stock handling, price structure, carrier contracts and the way orders travel today from click to dispatch.
The product page and the basket decide revenue, so they get the most attention, the most variants and the most testing on phones.
Shop, payments, carriers and the accounting link, proven against a test database rather than your live documents.
Real orders paid, refunded and sent back, from the first click through to the accounting entry, before anyone else is let in.
A refused payment almost never comes back. Badly fitted strong authentication, a card form that jumps about on a phone, a single payment method on offer: each of these costs orders you will never see in your statistics, because the customer leaves without a word. We put the payment journey through several browsers and several banks before opening, then watch the failure rate through the first weeks.
Shopify starts fastest and needs the least upkeep. WooCommerce and PrestaShop give more control and fewer recurring fees but demand maintenance. For unusual pricing or a tight ERP link we lean towards WooCommerce or PrestaShop; for straightforward retail a subscription platform is often enough.
At a few dozen orders a month, a file export holds up fine. Beyond that, retyping soon costs more than the link, and the mistakes only surface during bank reconciliation. The electronic invoicing reform makes automation the better bet anyway.
The customer declares a return in a form, receives a prepaid label, and the refund is triggered from one button in the admin. Status is visible to both the customer and the warehouse, which removes a good half of the chasing emails.
First we measure what the hosting can actually carry, then we adjust: catalogue pages cached, images served from a delivery network, heavy jobs pushed into a queue. A busy trading day is prepared a fortnight ahead with a load trial, not on the morning itself while watching the graph climb.
Describe your range, how you handle stock and which accounting software you run. We draw up the list of links and an indicative schedule.
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