The click on the advert
We shorten how long the landing page takes to appear. On a phone away from a good signal, a few seconds of white screen is enough to send the visitor back to the search results.
Area 17 · Data, AI and consulting
Digital marketing
We are not an advertising agency and we will not run your campaigns. We take on the part an agency almost never has time for: making sure the ad platforms count properly despite refused cookies, that every enquiry reaches the CRM with its origin attached, and that you can finally see which euro turned into an invoice. Without that, the budget gets divided by instinct and the arguments are settled by whoever speaks with most conviction.
2
services in this area
Click to invoice
origin travels the whole chain
Consent
measurement that holds up under GDPR
100%
remote, on read-only access
The services in this area
First find out where the budget and the enquiries leak away. Then build the selling process that holds on to them until signature.
Marketing audit
We go over the analytics, the tag manager, the advertising accounts, the product feed and the consent banner, then work out what an enquiry and an order cost in each channel. Part of the conversions sometimes goes uncounted altogether, and a channel written off as hopeless turns out to have been condemned on false figures.
Sales funnel and CRM
We write down how you genuinely sell and move that into a CRM. Forms, emails and enquiries arriving through social networks all land in one place, carrying their source and the state of consent, so the report tells you not only how many deals closed but where they came from.
Where enquiries go missing
Some loss at every stage is normal. The trouble starts when nobody can say which stage is costing the most.
The cookie banner
We set the consent signals the way they should be. A poorly built banner either drops trackers before the visitor chooses or hides a sizeable share of your conversions from you.
The form
We strip out pointless fields and stop the automated junk. The visitor is asked for a job title, a sector and a headcount when the salesperson needs an email address and two sentences.
Inside the company
Enquiries drop straight into the CRM. Today they arrive in one person's private mailbox and disappear for the duration of the summer holidays.
The first reply
We set a response time and then measure it. The salesperson rang back two days later; by then the customer had signed a quotation from a quicker competitor.
The order
Origin travels with the order all the way to the invoice. Without that, nobody knows whether the customer came from an advert, from a marketplace or from a word of mouth recommendation.
Before raising the advertising budget, count the enquiries you already lose. A form that refuses to send from a phone, or notifications still going to the address of somebody who left last year, will quietly swallow every bit of extra traffic you pay for.
How the audit unfolds
We work on read-only access, entirely at a distance. At the end you receive a report whose recommendations are ordered by their effect on sales.
01
Checking the measurement
We verify that the important events fire and that the analytics figures agree with the number of enquiries actually present in the CRM or in the shop administration.
02
Channel arithmetic
Cost of an enquiry and cost of an order, separately for every source. The cheapest enquiries very often produce the smallest turnover of all.
03
Mystery customer
We send an enquiry ourselves, first from a phone and then from a computer. We note whether it arrived, which consents the form collected and how long somebody took to answer.
04
A ranked report
Conclusions sorted by their effect on turnover and by the work each one demands. There are nearly always a few fixes in there that cost almost nothing.
Questions and answers
No, and we say so in the first conversation. We answer for the technical layer and the measurement: tags, integrations, CRM, page speed. Working alongside your agency suits us perfectly well, and an independent look often improves its results too, since it finally gets to optimise against accurate data.
We place the banner on the consent management platform you have chosen and configure the signals sent to the ad platforms. Advertising tags fire only after the visitor agrees, refusing is as easy as accepting, and we document the setup so it can be shown to your data protection officer, to a large customer or during a CNIL inspection.
This is rather the right moment. An audit run before the switch keeps the same measurement mistakes from being carried into the new site and lets us prepare a clean tagging plan, covering the banner, the redirects and the preservation of history. After launch we come back to confirm that nothing fell off along the way.
Yes, with an incomplete picture. Without a CRM nobody can follow an enquiry as far as the payment, so the true return of a channel stays an estimate. In that case putting a simple CRM in place sits at the top of the recommendations, usually ahead of any rise in budget.
Plain faults such as a silent form or confirmation emails landing in the junk folder are fixed quickly and the effect shows at once. A rebuilt funnel and full source tracking prove their worth only once enough data has gathered to compare two periods. We promise neither search engine positions nor a percentage of extra sales.
Related areas
We will find the enquiries that went astray
Tell us which channels you use and what leaves you puzzled. We will check the measurement and walk the customer journey ourselves, from advert to reply.
When we are around
Weekdays, 8:00 to 18:00 CET; answers land inside one working day
Weekdays, 8:00 to 18:00 CET; answers land inside one working day
Talking it through
A call on Teams or Google Meet, whenever writing is not enough
A call on Teams or Google Meet, whenever writing is not enough
Message received
An answer follows inside one working day. Report an outage that is stopping people working and it moves ahead of everything else.
- Anything unclear gets asked. Where a figure needs detail we do not have, expect an e-mail or an offer of a short call on Teams or Google Meet.
- A proposal follows. What is covered, the figure in euros excluding VAT, and a start date that will hold. Nothing hides beneath an asterisk.
- Then it is your call. The proposal sits in your inbox for as long as you need. Query any line of it, and decide once you are satisfied.