Service · Websites and web apps

Search engine optimisation

Search work suffers from two excesses: the promise of first place, and the monthly report full of curves nobody connects to revenue. We do it differently, starting from the queries that bring customers rather than raw visit counts. Take an accountancy practice working across two departments: it gains far more from being found on a few precise searches carrying a town name than from a national ranking on a generic word. The work then splits between technique, content and local presence.

Technical audit
indexing, speed, structure
Search Console
the source of truth
Content
written for one clear intent
Monthly review
positions and enquiries received

Where this service reaches

Three strands run in parallel and none suffices alone: the site must be legible to search engines, it must answer real questions, and it must exist somewhere other than on itself.

Put your scope to an engineer

Technical audit

Indexing, title and description tags, structured data, sitemap, duplicate pages, pagination, redirect chains and error pages. You get a list ordered by impact, not a four-hundred-line file.

Speed and Core Web Vitals

Image weight, third-party scripts, caching, hosting. A page taking four seconds to become usable loses visitors before its content is even judged.

Content structure

One page per search intent, with a title echoing the question asked. We map your services and spot the pages competing with each other, a frequent cause of standstill.

Writing and refreshing

Copy written to be read by humans, carrying the information people look for: price range, area covered, lead times, answers to common questions. We write it, or we guide your team.

Local visibility

A complete and current business listing, a page per location, consistent details across directories, reviews requested properly. Decisive as soon as the business has a catchment area.

Reputation and citations

Presence in serious trade directories, federations, partners and specialist press. We avoid bulk link buying, which costs a great deal and eventually turns against the site.

Honest measurement

A dashboard tying positions, visits and enquiries together, with GDPR-compliant audience measurement. The figure that counts is qualified contacts, not the traffic curve.

The way an engagement runs

Search work shows its effect in months, not weeks. Technical fixes sometimes register quickly; progress on contested queries takes persistence.

01

Stocktake

Technical audit, analysis of the queries you already appear on, and a look at three real competitors in your area.

02

Priority fixes

Whatever blocks indexing and speed comes first, because those changes register soonest.

03

Content plan

A list of pages to create or merge, each with its intent, its title and a named person to write it.

04

Review and adjust

A monthly session on positions, pages gaining ground and enquiries received, then the plan redirected by results.

Be wary of any guarantee of first place. Nobody controls a search engine ranking, and methods promising a fast result generally rest on bought links that expose the site to a lasting penalty. What can be guaranteed is the quality of the technical work, the relevance of the content and the transparency of the reporting. If somebody promises more, ask what happens the day the engine changes its rules.

Questions and answers

Technical fixes and indexing problems often register within weeks. On contested commercial queries, expect several months of steady publishing. A brand new site starts further back than an established one the engines already know, and we say so before starting rather than at the third report.

No. A pace you can sustain, held to a standard, beats a cadence kept for two months then abandoned. One useful, complete, maintained page returns more than ten hollow ones, which merely bloat the site and dilute the signals pointing at your important pages.

They work on different clocks. Advertising brings traffic the day you pay and stops the day you stop. Organic search builds slowly and keeps producing. Many companies use advertising to learn which offers and messages land, then build the matching pages.

The technical work stays with you and the pages keep receiving visits, but positions erode as competitors publish. It is not a lifetime subscription: it is upkeep, much like a vehicle, and stopping shows within a few months.

By the number of enquiries arriving through organic search compared with the starting point, and by the share of the pages worked on that genuinely receive visits. Positions are a useful interim signal, but they are not what you are paying for.

Ask for a search audit

Give us your site, the area you serve and the services worth promoting. We reply with the first findings and a plan of work.

When we are around
Weekdays, 8:00 to 18:00 CET; answers land inside one working day
Talking it through
A call on Teams or Google Meet, whenever writing is not enough

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