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Service · Websites and web apps

Landing page

A landing page has one job: turning a paid click into an enquiry or a signup. Anything that does not serve that is removed, starting with the menu inviting people to read elsewhere. Success here has a simple number attached: what each enquiry cost. Take a training provider promoting an apprenticeship intake, comparing two versions of the same page and knowing inside a fortnight which one drives that figure down. So the subject is not graphics, it is the order of the arguments and whether the measurement can be trusted.

Send an enquiry What the work covers
1 goal
a single button
Cost per enquiry
the number that decides
Tracking proven
before the first euro is spent
Two versions
compared on identical traffic

Where this service reaches

Pictures do not convert. What converts is the run of arguments carrying a visitor to the form while answering their doubts one by one.

Put your scope to an engineer

First screen

Within three seconds it states what you offer, for whom, at what price or how to begin. The rest of the page answers doubts: proof, worked examples, guarantees, common questions.

Short form

Fewer fields, more enquiries. A first name and an address usually cover the first contact; everything else is gathered during the conversation rather than in a data entry screen. The GDPR notice and the purpose sit under the button.

Loading speed

It matters more than animation. Someone arriving from an advert on a phone grants you a second, not five. We aim for green Core Web Vitals from the first publication and confirm it over a slow connection.

Tracking and consent

Advertising conversions and server-side events configured with consent mode and a banner in line with CNIL guidance. Every event is checked in preview mode before the campaign starts.

Enquiries into the CRM

The enquiry reaches your CRM together with its campaign parameters, so you see which advert and which keyword produced a customer, not merely a click.

Ready for trials

Headlines, images and the order of sections can be changed without a developer, so you can hold two versions of the message against identical traffic and decide on figures.

The way an engagement runs

This is the shortest project in the area. With a written offer and copy to hand it moves quickly; several languages or several variants stretch it somewhat.

01

The offer

We pin down exactly what you are selling and which objections the page must defuse. Nothing is drawn before that is agreed.

02

Content outline

Section order and copy approved on a grey wireframe, without imagery or colour, so the reasoning is judged on its own.

03

Build

Design, integration, form, tracking and checks across several phones and browsers.

04

Tuning after launch

The campaign starts, we watch real behaviour and mend the spots where visitors come to a halt.

No consent means no data, and without data a campaign runs blind. Advertising in Europe leans on consent signals: a badly tuned banner either sends information with no lawful basis, or sends nothing at all. Either way you are paying for clicks you can no longer attribute. Tracking is proven before the budget is committed, never a month into the campaign.

Questions and answers

As long as the offer behind it. When the price, the terms or the campaign change, the page is redone, and that is entirely normal. It is not built to last years the way a corporate site is, so it should not be funded as though it were.

Seldom. A subdomain or a folder of the main site inherits the trust already attached to your brand. A separate domain earns its place when the product is not tied to that brand or when you are testing a new market under another name.

Usually either traffic quality or the speed of the callback. Look at who fills the form and how long before somebody picks up the phone. An enquiry handled the next day has already cooled. The page is answerable for the enquiry; what follows belongs to the sales team.

Yes, provided your content system can produce a page without a menu and an overloaded footer, and provided the site loads quickly. If every change goes through a developer or pages take four seconds to appear, build it alongside on a light template instead.

More from this area

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Service WordPress websites A hand-built block theme, few plugins, accounts registered to you Service Shopify and other platforms Shopify, PrestaShop, Sylius or headless, picked on your own numbers Service Simple website and catalogue A handful of pages and a catalogue that asks for a quote, not a basket Service Company website Separate routes for clients, candidates, partners and journalists

Order a landing page for your campaign

Describe your offer and the audience you are aiming at. We propose a page outline, a date and the tracking that goes with it.

When we are around
Weekdays, 8:00 to 18:00 CET; answers land inside one working day
Talking it through
A call on Teams or Google Meet, whenever writing is not enough

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